Chase Hughes shows you the three questions he asks about every story, then tests them live on headlines people sent in.
It takes ten seconds. On the next page, you can send Chase a headline for him to read live.
If a news story ever left you angrier than when you started reading, and you couldn’t say why, that was the plan. People write headlines for a living, and they’re good at it. The first question Chase asks about any story is what it’s designed to make you feel.
“Officials scramble as shortage threatens holiday shelves”
Whoever wrote it chose “scramble” so the people in charge sound behind, and “holiday” so you feel a deadline. Together, those two words are there to get you buying now, before you’ve checked whether the shortage is real or who gains when you stock up.
That’s the first of three questions. You’ll learn the other two live.
Before you share it, buy anything or pick a side, you’ll know which feeling the writer was after.
While everyone argues about the headline, the part that matters is usually somewhere else: in a filing, a vote or a budget nobody’s reading. You’ll know where to look.
The person delivering a story shows you more than the words do. You’ll read them the way Chase reads someone across the table.
The five marks Station One’s NCI PSYOPS Index looks for in every story it scores. Once you know them, you’ll spot them in the morning news. Chase hands them out at the end, only to people who are there.
Chase spent 20 years in the U.S. Navy in behavioral profiling and human intelligence, and now trains military, law enforcement and intelligence teams. He wrote The Behavior Ops Manual, and 1.9 million people subscribe to his YouTube channel.
Chase won’t tell you which side is right. You’ll see how the story was put together, and you decide what it means.
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